Niki Lauda, Clay Regazzoni and Jack Heuer

Drivers Who Wore Autavias

Heuer signed sponsorship deals with many drivers and teams during the late 60s and early 70s which saw grand prix cars, teams and drivers emblazoned with the "Heuer" chronograph" signage. the pit lanes were also full of track timers and with the help of Jo Siffert (well known as an entrepreneur & dealer) many of the GP drivers wore heuer chronographs on their wrist. the picture below shows jack heuer signing such deals with Nikki Lauda and Clay Regazzoni.